Behold the cronut. It’s a work of food artistry and masterful advertising all at the same time.

It’s a croissant and donut; thus, a cronut.

BUT NOW, as is the way with these things, a Canadian thinker thought to himself, “I must build upon this tidal wave. I shall add a burger to the mix.”

And now we have the Burger Cronut. This one in particular is a “Maple Bacon Jam Cronut Burger.” Read more about it here.

Delicious.

Your thoughts? Is this genius? Or a shameful ride on a cresting wave?

Either way, I’ll take one!

Photo courtesy of CNWGroup/LeDolci via theatlantic.com.